{"id":6800,"date":"2024-02-09T15:24:20","date_gmt":"2024-02-09T12:24:20","guid":{"rendered":"https:\/\/moddworks.top\/feveran\/?p=6800"},"modified":"2024-03-15T18:27:11","modified_gmt":"2024-03-15T15:27:11","slug":"yesil-halkla-iliskiler-nedir","status":"publish","type":"post","link":"https:\/\/feveran.com.tr\/en\/yesil-halkla-iliskiler-nedir\/","title":{"rendered":"YE\u015e\u0130L HALKLA \u0130L\u0130\u015eK\u0130LER (GREEN PR) NED\u0130R?"},"content":{"rendered":"<section class=\"vc_row liquid-row-shadowbox-6aaff72935f6d\"><div class=\"ld-container container\"><div class=\"row ld-row ld-row-outer\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-md-offset-2 vc_col-md-8 liquid-column-6aaff729368de\"><div class=\"vc_column-inner\" ><div class=\"wpb_wrapper\"  >\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>K\u00fcresel iklim krizi her ulus i\u00e7in y\u00fcksek \u00f6ncelik olmaya devam ederken; buna e\u015f zamanl\u0131 olarak halkla ili\u015fkilerde \u201cYe\u015fil PR\u201d terimi de giderek pop\u00fcler hale geliyor ve bas\u0131n\u0131n, halkla ili\u015fkiler uzmanlar\u0131n\u0131n ve i\u015f d\u00fcnyas\u0131n\u0131n ilgisini \u00e7ekiyor. Bir \u015firketin uygulamaya \u00e7al\u0131\u015ft\u0131\u011f\u0131 s\u00fcrd\u00fcr\u00fclebilirlik \u00e7abalar\u0131n\u0131 vurgulayan bu kavram ile markalar bir yandan d\u00fcnya i\u00e7in \u00e7al\u0131\u015f\u0131yor bir yandan da yeni kazan\u0131mlar elde edebiliyor.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<style>.ld_spacer_6aaff72936dc9{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6aaff72936dc9\"><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>G\u00fcn\u00fcm\u00fczde iklim de\u011fi\u015fikli\u011finin d\u00fcnya \u00e7ap\u0131nda ekolojik yap\u0131ya verdi\u011fi zarar ortada\u2026 T\u00fcm d\u00fcnya bir yandan bu krizi a\u015fmak i\u00e7in u\u011fra\u015f\u0131yor di\u011fer yandan da mevcut her t\u00fcrl\u00fc sekt\u00f6r bu m\u00fccadelede etkin rol oynayabilmek i\u00e7in yeniden yap\u0131lan\u0131yor: Bunlar\u0131n aras\u0131nda tabii ki halkla ili\u015fkiler sekt\u00f6r\u00fc de yer al\u0131yor. Pek \u00e7ok marka art\u0131k \u00e7evre dostu uygulamalara \u00f6ncelik veriyor ve bunlar\u0131 hayata ge\u00e7iriyor. Halkla ili\u015fkiler uzmanlar\u0131 i\u00e7in ise bu, stratejileri \u00e7evresel giri\u015fimleri kapsayacak \u015fekilde uyarlamak anlam\u0131na geliyor. Ye\u015fil PR&#8217;\u0131 do\u011fru bir \u015fekilde uygulamak i\u00e7in de \u201cger\u00e7ek s\u00fcrd\u00fcr\u00fclebilirli\u011fe\u201d ba\u011fl\u0131 kalmak gerekiyor.<br \/>\nBir markan\u0131n \u00e7evresel etkisine odaklanan bir halkla ili\u015fkiler bi\u00e7imi olan \u201cye\u015fil halkla ili\u015fkiler\u201d markalar\u0131n s\u00fcrd\u00fcrebilirlik giri\u015fimlerini, yapt\u0131klar\u0131 \u00e7evre dostu de\u011fi\u015fiklikleri ve iklim odakl\u0131 hay\u0131rseverlik \u00e7abalar\u0131n\u0131 i\u00e7eriyor. T\u00fcm halkla ili\u015fkiler \u00e7al\u0131\u015fmalar\u0131nda oldu\u011fu gibi ye\u015fil PR&#8217;\u0131n da ana hedefi; marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak ve markalar\u0131n itibar\u0131n\u0131 geli\u015ftirmektir. \u00d6te yandan ye\u015fil PR\u2019\u0131 farkl\u0131 k\u0131lan tek \u00f6zellik markalar\u0131n s\u00fcrd\u00fcr\u00fclebilirli\u011fine odaklanmakt\u0131r.<\/p>\n<h2>HER ALANA UYGULANAB\u0130L\u0130R<\/h2>\n<p>Bir hakla ili\u015fkiler uzman\u0131, markas\u0131n\u0131n sat\u0131\u015f konu\u015fmalar\u0131n\u0131n ve kampanyalar\u0131n\u0131n etkisini en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in ye\u015fil PR taktiklerini ola\u011fan bas\u0131n stratejisiyle birlikte kullanabilir. Ayn\u0131 zamanda \u00e7evre dostu uygulamalara odaklanmak, s\u00fcrd\u00fcr\u00fclebilirlik odakl\u0131 bas\u0131n tan\u0131t\u0131mlar\u0131ndan tutun iklim krizini iyile\u015ftirmek i\u00e7in \u00e7al\u0131\u015fan kurulu\u015flar\u0131n verdi\u011fi \u00f6d\u00fcllere kadar yepyeni bir medya f\u0131rsatlar\u0131n\u0131 do\u011furabilir. Ye\u015fil PR&#8217;\u0131n en g\u00fc\u00e7l\u00fc y\u00f6nlerinden biri de her alana uygulanabilmesinden ge\u00e7er. Zira t\u00fcm i\u015fletmelerin \u00e7evreye kar\u015f\u0131 sorumlulu\u011fu bulunur.<\/p>\n<p>Ye\u015fil PR&#8217;\u0131 ba\u015far\u0131l\u0131 bir \u015fekilde uygulayan markalar pek \u00e7ok kazan\u0131m elde edecektir. Peki bunlar neler mi?<\/p>\n<h3>T\u00dcKET\u0130C\u0130LER \u0130KL\u0130M KR\u0130Z\u0130 \u0130LE M\u00dcCADELE EDEN MARKALAR \u0130ST\u0130YOR<\/h3>\n<p>T\u00fcketiciler art\u0131k de\u011ferleriyle uyumlu markalar\u0131 desteklemek istiyorlar. Halkla ili\u015fkiler uzmanlar\u0131, ye\u015fil halkla ili\u015fkilere odaklanarak ve markalar\u0131n s\u00fcrd\u00fcr\u00fclebilirlik giri\u015fimlerini en b\u00fcy\u00fck yay\u0131nlara yerle\u015ftirerek dikkatlerini \u00e7ekebilmeyi ba\u015farabilir. Burada \u00f6nemli olan, \u00e7evrenin markan\u0131n \u00f6ncelikleri aras\u0131nda nas\u0131l en \u00fcst s\u0131rada yer ald\u0131\u011f\u0131n\u0131 g\u00f6steren ilgi \u00e7ekici hikayeler yaratmakt\u0131r.<\/p>\n<p>Bununla beraber baz\u0131 insanlar, s\u00fcrd\u00fcr\u00fclebilir \u00fcr\u00fcnler sat\u0131n almay\u0131 pek umursam\u0131yor olabilir. Yine de bu kay\u0131ts\u0131z insanlar\u0131n g\u00fcn\u00fcn birinde ye\u015fil tak\u0131ma dahil olacaklar\u0131n\u0131 unutmamak gerekiyor.<\/p>\n<h3>YEN\u0130 HEDEF K\u0130TLELERE ULA\u015eMAYI SA\u011eLAR<\/h3>\n<p>S\u00fcrd\u00fcr\u00fclebilir bir ya\u015fam tarz\u0131na ger\u00e7ekten kendini adayan insanlar, e\u011fer s\u00fcrd\u00fcr\u00fclebilir uygulamalar\u0131 yetersizse onlardan bir anda vazge\u00e7ebilirler. Bu noktada ise markalar\u0131n ye\u015fil halkla ili\u015fkiler \u00e7abalar\u0131, \u00e7evre dostu markalar arayan yeni m\u00fc\u015fterileri kazanmalar\u0131nda yard\u0131mc\u0131 olabilir.<\/p>\n<h3>MARKALARIN \u0130T\u0130BARINI ARTIRIR<\/h3>\n<p>Markalar\u0131n \u00f6zellikler listesine &#8220;\u00e7evre dostu&#8221; ifadesini eklemek, olumlu bir marka imaj\u0131 yaratmakta \u00e7ok \u00f6nemlidir. Hem mevcut hem de potansiyel m\u00fc\u015fteriler, markadaki bu g\u00fcncellemeyi takdir edecek ve onun gezegen i\u00e7in yapt\u0131\u011f\u0131 iyiliklerin fark\u0131na varacakt\u0131r. \u00d6zellikle s\u00fcrd\u00fcr\u00fclebilirlik giri\u015fimleri, markan\u0131n i\u00e7inde yer ald\u0131\u011f\u0131 sekt\u00f6rde nadir ise, markan\u0131n sekt\u00f6rdeki yenilik\u00e7i stat\u00fcs\u00fcn\u00fc sa\u011flamla\u015ft\u0131racak ve bu da bir sonraki haber d\u00f6ng\u00fcs\u00fcn\u00fcn \u00e7ok \u00f6tesinde ilgi oda\u011f\u0131 olmas\u0131na yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"K\u00fcresel iklim krizi her ulus i\u00e7in y\u00fcksek \u00f6ncelik olmaya devam ederken; buna e\u015f zamanl\u0131 olarak halkla ili\u015fkilerde \u201cYe\u015fil PR\u201d terimi de giderek pop\u00fcler hale geliyor ve bas\u0131n\u0131n, halkla ili\u015fkiler uzmanlar\u0131n\u0131n ve i\u015f d\u00fcnyas\u0131n\u0131n ilgisini \u00e7ekiyor. Bir \u015firketin uygulamaya \u00e7al\u0131\u015ft\u0131\u011f\u0131 s\u00fcrd\u00fcr\u00fclebilirlik \u00e7abalar\u0131n\u0131 vurgulayan bu kavram ile markalar bir yandan d\u00fcnya i\u00e7in \u00e7al\u0131\u015f\u0131yor bir yandan da yeni [...]","protected":false},"author":1,"featured_media":7322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-6800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-surdurulebilirlik"],"_links":{"self":[{"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/posts\/6800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/comments?post=6800"}],"version-history":[{"count":3,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/posts\/6800\/revisions"}],"predecessor-version":[{"id":7324,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/posts\/6800\/revisions\/7324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/media\/7322"}],"wp:attachment":[{"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/media?parent=6800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/categories?post=6800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/tags?post=6800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}