{"id":6803,"date":"2024-02-09T15:25:17","date_gmt":"2024-02-09T12:25:17","guid":{"rendered":"https:\/\/moddworks.top\/feveran\/?p=6803"},"modified":"2024-03-15T15:53:59","modified_gmt":"2024-03-15T12:53:59","slug":"sirketler-tarafindan-yapilan-en-yaygin-halkla-iliskiler-hatalari","status":"publish","type":"post","link":"https:\/\/feveran.com.tr\/en\/sirketler-tarafindan-yapilan-en-yaygin-halkla-iliskiler-hatalari\/","title":{"rendered":"\u015e\u0130RKETLER\u0130N EN YAYGIN HALKLA \u0130L\u0130\u015eK\u0130LER HATALARI"},"content":{"rendered":"<section class=\"vc_row liquid-row-shadowbox-6ada8336b2690\"><div class=\"ld-container container\"><div class=\"row ld-row ld-row-outer\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-md-offset-2 vc_col-md-8 liquid-column-6ada8336b2c40\"><div class=\"vc_column-inner\" ><div class=\"wpb_wrapper\"  >\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Markalar\u0131n g\u00fcven ve g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc kazanman\u0131n en iyi ve en uygun fiyatl\u0131 yollar\u0131ndan biri halkla ili\u015fkiler \u00e7al\u0131\u015fmalar\u0131d\u0131r. Ba\u015far\u0131y\u0131 garantilemek i\u00e7in sa\u011flam bir stratejiye, hizmet odakl\u0131 bir zihniyete ve yeterli kaynaklara sahip olunmal\u0131 ve kritik kimi hatalardan \u00f6zellikle ka\u00e7\u0131n\u0131lmal\u0131d\u0131r.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<style>.ld_spacer_6ada8336b328f{height:20px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6ada8336b328f\"><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Pazarlama karmas\u0131n\u0131n en de\u011ferli par\u00e7alar\u0131ndan biri olan halkla ili\u015fkiler, markalar i\u00e7in g\u00fcven ve otorite olu\u015fturma konusunda \u00f6nemli bir ara\u00e7. Bununla beraber sadece PR\u2019\u0131n g\u00fcc\u00fcne inanmak yeterli de\u011fildir. Do\u011fru bir yakla\u015f\u0131m benimsenmeli ve hata yapmaktan ka\u00e7\u0131n\u0131lmal\u0131d\u0131r. Peki \u015firketlerin halkla ili\u015fkilere ilk kez yat\u0131r\u0131m yaparken att\u0131klar\u0131 yayg\u0131n yanl\u0131\u015f ad\u0131mlar neler mi?<\/p>\n<h2>HALKLA \u0130L\u0130\u015eK\u0130LERE ZAMAN AYRILMAMASI<\/h2>\n<p>Pek \u00e7ok \u015firket halkla ili\u015fkilere yat\u0131r\u0131m yap\u0131p sonu\u00e7lar\u0131n\u0131 hemen g\u00f6remedi\u011finden vazge\u00e7ebiliyor. Oysaki markalar\u0131n\u0131 bilinirlili\u011fini sa\u011flamak biraz zaman alabilir ve sab\u0131r g\u00f6stermek gerekir. Bu nedenle istek listesindeki en \u00fcst noktalar\u0131na ilerlemeden \u00f6nce daha al\u00e7akta olan as\u0131l\u0131 meyvelerle ba\u015flamak daha do\u011fru olacakt\u0131r.<\/p>\n<h3>B\u0130R STRATEJ\u0130N\u0130N VEYA PLANLAMANIN OLMAMASI<\/h3>\n<p>\u015eirketler att\u0131klar\u0131 her ad\u0131m sonunda bir \u201csonu\u00e7\u201d beklerler \u00fcstelik en k\u0131sa zamanda\u2026 Bununla beraber hangi t\u00fcr sonu\u00e7lar\u0131n i\u015flerini en olumlu \u015fekilde etkileyece\u011fi veya bu sonu\u00e7lara nas\u0131l ula\u015facaklar\u0131 konusunda ger\u00e7ek bir plana veya stratejiye sahip de\u011fillerdir.\u00a0Halkla ili\u015fkileri rastgele uygulamak iyi bir strateji olmamakla beraber beraberinde bir\u00e7ok sorunu da getirecektir.<\/p>\n<h3>PR S\u00dcRE\u00c7LER\u0130N\u0130N \u0130\u015e B\u0130RL\u0130\u011e\u0130 \u0130\u00c7\u0130NDE Y\u00dcR\u00dcT\u00dcLMEMES\u0130<\/h3>\n<p>Bir\u00e7ok marka bir ajansla \u00e7al\u0131\u015fmaya ba\u015flad\u0131ktan sonra ortadan kaybolmay\u0131 tercih eder. Oysaki PR ekibi markan\u0131n da s\u00fcrece dahil olmas\u0131n\u0131 ve proaktif olmas\u0131na ihtiya\u00e7 duyar. Bu nedenle halkla ili\u015fkiler s\u00fcrecinin marka y\u00f6neticileri ile ajans ekibi aras\u0131nda s\u00fcregelen uyumlu bir i\u015f birli\u011fine dayand\u0131\u011f\u0131n\u0131 unutmamak gerekir.<\/p>\n<h3>BASIN B\u00dcLTENLER\u0130N\u0130N UZUN B\u0130R L\u0130STEYE D\u00d6N\u00dc\u015eT\u00dcR\u00dcLMES\u0130<\/h3>\n<p>Markalar bas\u0131n b\u00fcltenlerine, gazetecilere g\u00f6nderilecek r\u00f6portaj sorular\u0131na ve sunumlar\u0131na pek \u00e7ok konuyu s\u0131\u011fd\u0131rmaya \u00e7al\u0131\u015f\u0131rlar. E\u011fer halkla ili\u015fkiler ajanslar\u0131 bir bas\u0131n b\u00fcltenini k\u0131saltarak d\u00fczenlerse bunun mutlaka iyi bir nedeni bulunur. Az ama \u00f6z bir yaz\u0131n\u0131n dinleyicilere hem sempati hem sayg\u0131 anlam\u0131na geldi\u011fini unutmay\u0131n.<\/p>\n<h3>MUHAB\u0130RLERLE SADECE SATI\u015eI ARTTIRMAYA Y\u00d6NEL\u0130K \u0130LET\u0130\u015e\u0130M KURULMASI<\/h3>\n<p>Kimi markalar medya r\u00f6portajlar\u0131n\u0131 sadece \u00fcr\u00fcn veya hizmetlerini satma \u015fans\u0131 olarak g\u00f6r\u00fcyor.\u00a0Oysaki bu r\u00f6portajlar, muhabirlerle \u00e7ok daha iyi r\u00f6portajlar ve ili\u015fkiler kurulmas\u0131n\u0131 sa\u011flayacak \u00f6nemli bir zihinsel de\u011fi\u015fimdir.\u00a0Hi\u00e7bir gazeteci sadece satt\u0131klar\u0131 \u015feyi \u00f6ne \u00e7\u0131karmak i\u00e7in bir markayla g\u00f6r\u00fc\u015fmek istemez.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Markalar\u0131n g\u00fcven ve g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc kazanman\u0131n en iyi ve en uygun fiyatl\u0131 yollar\u0131ndan biri halkla ili\u015fkiler \u00e7al\u0131\u015fmalar\u0131d\u0131r. Ba\u015far\u0131y\u0131 garantilemek i\u00e7in sa\u011flam bir stratejiye, hizmet odakl\u0131 bir zihniyete ve yeterli kaynaklara sahip olunmal\u0131 ve kritik kimi hatalardan \u00f6zellikle ka\u00e7\u0131n\u0131lmal\u0131d\u0131r. Pazarlama karmas\u0131n\u0131n en de\u011ferli par\u00e7alar\u0131ndan biri olan halkla ili\u015fkiler, markalar i\u00e7in g\u00fcven ve otorite olu\u015fturma konusunda \u00f6nemli bir [...]","protected":false},"author":1,"featured_media":7319,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-6803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-halkla-iliskiler"],"_links":{"self":[{"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/posts\/6803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/comments?post=6803"}],"version-history":[{"count":4,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/posts\/6803\/revisions"}],"predecessor-version":[{"id":7321,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/posts\/6803\/revisions\/7321"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/media\/7319"}],"wp:attachment":[{"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/media?parent=6803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/categories?post=6803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/tags?post=6803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}