{"id":7397,"date":"2024-05-14T12:09:51","date_gmt":"2024-05-14T09:09:51","guid":{"rendered":"https:\/\/feveran.com.tr\/?p=7397"},"modified":"2024-05-14T12:26:40","modified_gmt":"2024-05-14T09:26:40","slug":"z-kusagina-pazarlama-nasil-yapilmali","status":"publish","type":"post","link":"https:\/\/feveran.com.tr\/en\/z-kusagina-pazarlama-nasil-yapilmali\/","title":{"rendered":"Z KU\u015eA\u011eI\u2019NA PAZARLAMA NASIL YAPILMALI?"},"content":{"rendered":"<section class=\"vc_row liquid-row-shadowbox-6ada78139b263\"><div class=\"ld-container container\"><div class=\"row ld-row ld-row-outer\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-md-offset-2 vc_col-md-8 liquid-column-6ada78139ba6f\"><div class=\"vc_column-inner\" ><div class=\"wpb_wrapper\"  >\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>Z ku\u015fa\u011f\u0131 bug\u00fcn d\u00fcnya n\u00fcfusunun yakla\u015f\u0131k y\u00fczde 30&#8217;unu olu\u015fturuyor ve 2025 y\u0131l\u0131na kadar i\u015f g\u00fcc\u00fcn\u00fcn de y\u00fczde 27&#8217;sini olu\u015fturmas\u0131 bekleniyor. Rakamlar Z Ku\u015fa\u011f\u0131\u2019n\u0131n g\u00fcc\u00fcn\u00fc ortaya koyarken; pazarlamac\u0131lar\u0131n bu de\u011ferli hedef kitleye ula\u015fabilmesi i\u00e7in Z Ku\u015fa\u011f\u0131\u2019n\u0131n nelere \u00f6nem verdi\u011fini, \u00e7evrimi\u00e7i ortamda zamanlar\u0131n\u0131 nerede ge\u00e7irdiklerini ve nas\u0131l al\u0131\u015fveri\u015f yapt\u0131klar\u0131n\u0131 bilmeleri gerekiyor.<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>H\u0131zl\u0131 dijital de\u011fi\u015fimlerle b\u00fcy\u00fcyen Z Ku\u015fa\u011f\u0131, ergenlik \u00e7a\u011f\u0131nda ak\u0131ll\u0131 telefonlar, giyilebilir cihazlar ve sanal asistanlar\u0131n yan\u0131 s\u0131ra di\u011fer \u00e7\u0131\u011f\u0131r a\u00e7\u0131c\u0131 teknolojilerin y\u00fckseli\u015fini deneyimleme f\u0131rsat\u0131 buldu. \u00a0Bu durum ise onlar\u0131 yeni teknolojiyi hayatlar\u0131na entegre etmeye a\u00e7\u0131k hale getirdi. Z ku\u015fa\u011f\u0131 halihaz\u0131rda yapay zekay\u0131 g\u00fcnl\u00fck ya\u015famlar\u0131nda kullan\u0131yor<strong>. Emarketer&#8217;in \u201cABD Nesillere G\u00f6re Dijital Al\u0131\u015fkanl\u0131klar\u201d raporunda yer alan \u201cTemmuz 2023 ABD Z Ku\u015fa\u011f\u0131 Sosyal Medya\u201d anketine g\u00f6re, yakla\u015f\u0131k y\u00fczde 61&#8217;inin sosyal medyada yapay zeka taraf\u0131ndan olu\u015fturulan i\u00e7eri\u011fe kar\u015f\u0131 olumlu tutumlar\u0131 bulunuyor.<\/strong> Yapay zekay\u0131 makale d\u00fczenleme, kodu kontrol etme ve seyahat planlama gibi g\u00f6revleri basitle\u015ftirmek i\u00e7in kullan\u0131\u015fl\u0131 bir ara\u00e7 olarak g\u00f6r\u00fcyorlar.<\/p>\n<p>Ayr\u0131ca, Emarketer&#8217;in \u201cZ Ku\u015fa\u011f\u0131 Teknoloji ve Medya Tercihleri\u201d \u200b\u200braporuna g\u00f6re, e\u015fzamanl\u0131 kullan\u0131m\u0131 te\u015fvik eden \u00e7ok i\u015flevli cihazlar kullanarak medya ve teknoloji aras\u0131ndaki \u00f6rt\u00fc\u015fmeyi de benimsiyorlar; bu da Z Ku\u015fa\u011f\u0131\u2019n\u0131n nerede t\u00fcketti\u011finden \u00e7ok neyi t\u00fcketti\u011fini daha \u00f6nemli hale getiriyor.<\/p>\n<p><strong>Z KU\u015eA\u011eININ HAYATINDA SOSYAL MEDYANIN ROL\u00dc NED\u0130R? <\/strong><\/p>\n<p>Sosyal medya, Z Ku\u015fa\u011f\u0131\u2019n\u0131n d\u00fc\u015f\u00fcncelerini payla\u015fmak, tavsiye almak ve g\u00fcncel olaylar hakk\u0131nda bilgi sahibi olmak i\u00e7in birincil \u00e7\u0131k\u0131\u015f noktas\u0131 durumunda\u2026 <strong>Emarketer&#8217;in \u201cZ Ku\u015fa\u011f\u0131 Sosyal Medya Tercihleri\u201d <\/strong><strong>\u200b\u200b<\/strong><strong>raporuna g<\/strong><strong>\u00f6<\/strong><strong>re, Instagram Z Ku<\/strong><strong>\u015f<\/strong><strong>a<\/strong><strong>\u011f\u0131<\/strong><strong> kullan<\/strong><strong>\u0131<\/strong><strong>c<\/strong><strong>\u0131<\/strong><strong>lar<\/strong><strong>\u0131<\/strong><strong> aras<\/strong><strong>\u0131<\/strong><strong>nda do<\/strong><strong>\u011f<\/strong><strong>rudan mesajla<\/strong><strong>\u015f<\/strong><strong>ma i<\/strong><strong>\u00e7<\/strong><strong>in en iyi se<\/strong><strong>\u00e7<\/strong><strong>im olarak tercih ediliyor<\/strong>. Ayn\u0131 zamanda bu ku\u015fak, do\u011frudan mesajla\u015fmaya ek olarak Hikayeler i\u00e7in Instagram&#8217;\u0131 da tercih ediyor ve s\u00f6z konusu \u00f6zellik, Instagram&#8217;\u0131 birincil sosyal medya platformu haline getiriyor.<\/p>\n<p>K\u0131sa bi\u00e7imli video i\u00e7eri\u011fi i\u00e7in TikTok, Z Ku\u015fa\u011f\u0131 aras\u0131nda tercih edilen platform olmaya devam ediyor ve yan\u0131t verenlerin \u00e7o\u011funlu\u011fu, sosyal medyadaki k\u0131sa videolar i\u00e7in TikTok&#8217;u tercih ediyor. Bununla beraber yan\u0131t verenlerin neredeyse yar\u0131s\u0131, Instagram Reels ve YouTube Shorts&#8217;ta k\u0131sa videolar izledi\u011fini de bildiriyor; bu da \u00e7e\u015fitli platformlarla etkile\u015fimde bulunma tercihlerinin sinyalini veriyor.<\/p>\n<p>Uzun video i\u00e7eri\u011fi s\u00f6z konusu oldu\u011funda ise YouTube, Z Ku\u015fa\u011f\u0131 aras\u0131nda en \u00fcst s\u0131rada yer al\u0131yor. TikTok, platformun 15 dakikal\u0131k videolar\u0131 test etmeye ba\u015flamas\u0131yla ilgi kazan\u0131yor. <strong>Canl\u0131 yay\u0131n s\u00f6z konusu oldu\u011funda Z Ku\u015fa\u011f\u0131 Instagram yerine TikTok&#8217;u se\u00e7iyor, ancak YouTube bu alanda en b\u00fcy\u00fck lider olmaya devam ediyor.<\/strong><\/p>\n<p><strong>Z KU\u015eA\u011eI NASIL ALI\u015eVER\u0130\u015e YAPIYOR?<\/strong><\/p>\n<p>Sosyal medya ve etkileyici pazarlama, Z Ku\u015fa\u011f\u0131\u2019n\u0131n sat\u0131n alma yolculu\u011funda \u00f6nemli bir rol oynuyor. Bununla beraber Emarketer&#8217;in \u201cZ Ku\u015fa\u011f\u0131n\u0131n Sat\u0131n Alma Yolu\u201d raporuna g\u00f6re, ma\u011faza i\u00e7i ve e-ticaret gibi daha geleneksel kanallar da sat\u0131n alma \u015fekillerini \u015fekillendiriyor. Rapora g\u00f6re, \u00f6zellikle g\u00fczellik, giyim, sa\u011fl\u0131k ve ki\u015fisel bak\u0131m \u00fcr\u00fcnleri s\u00f6z konusu oldu\u011funda sosyal medyan\u0131n \u00fcr\u00fcn aray\u0131\u015f\u0131nda \u00f6nemli bir rol oynad\u0131\u011f\u0131 ortaya \u00e7\u0131k\u0131yor. \u00d6te yandan \u00fcr\u00fcnleri ma\u011fazada al\u0131\u015fveri\u015f yaparak ve arkada\u015flar\u0131yla ve aileleriyle konu\u015farak da ke\u015ffediyorlar.<\/p>\n<p>Z ku\u015fa\u011f\u0131n\u0131n al\u0131\u015fveri\u015f ke\u015ffetmek i\u00e7in en sevdi\u011fi sosyal a\u011flar aras\u0131nda TikTok ve Instagram bulunuyor. Z Ku\u015fa\u011f\u0131 genellikle yeni \u00fcr\u00fcnler ve markalar bulmak i\u00e7in videolar izliyor ve etkileyici i\u00e7erik yarat\u0131mlar\u0131yla etkile\u015fime ge\u00e7iyor.<\/p>\n<p>\u00d6te yandan bu ku\u015fa\u011f\u0131n, sat\u0131n alma kararlar\u0131nda daha temkinli davran\u0131yor ve eski nesillere g\u00f6re anl\u0131k sat\u0131n alma olas\u0131l\u0131klar\u0131n\u0131n daha az oldu\u011fu g\u00f6r\u00fcl\u00fcyor. <strong>Dijitalin etkisine ra\u011fmen Z Ku\u015fa\u011f\u0131, sosyal medyan\u0131n ke\u015fifte b\u00fcy\u00fck rol oynad\u0131\u011f\u0131 kategorilerde bile h\u00e2l\u00e2 ma\u011fazadan al\u0131\u015fveri\u015f yap\u0131yor<\/strong>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Z ku\u015fa\u011f\u0131 bug\u00fcn d\u00fcnya n\u00fcfusunun yakla\u015f\u0131k y\u00fczde 30'unu olu\u015fturuyor ve 2025 y\u0131l\u0131na kadar i\u015f g\u00fcc\u00fcn\u00fcn de y\u00fczde 27'sini olu\u015fturmas\u0131 bekleniyor. Rakamlar Z Ku\u015fa\u011f\u0131\u2019n\u0131n g\u00fcc\u00fcn\u00fc ortaya koyarken; pazarlamac\u0131lar\u0131n bu de\u011ferli hedef kitleye ula\u015fabilmesi i\u00e7in Z Ku\u015fa\u011f\u0131\u2019n\u0131n nelere \u00f6nem verdi\u011fini, \u00e7evrimi\u00e7i ortamda zamanlar\u0131n\u0131 nerede ge\u00e7irdiklerini ve nas\u0131l al\u0131\u015fveri\u015f yapt\u0131klar\u0131n\u0131 bilmeleri gerekiyor. H\u0131zl\u0131 dijital de\u011fi\u015fimlerle b\u00fcy\u00fcyen Z Ku\u015fa\u011f\u0131, [...]","protected":false},"author":1,"featured_media":7399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,35],"tags":[],"class_list":["post-7397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama","category-surdurulebilirlik"],"_links":{"self":[{"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/posts\/7397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/comments?post=7397"}],"version-history":[{"count":1,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/posts\/7397\/revisions"}],"predecessor-version":[{"id":7400,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/posts\/7397\/revisions\/7400"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/media\/7399"}],"wp:attachment":[{"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/media?parent=7397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/categories?post=7397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/tags?post=7397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}