{"id":7405,"date":"2024-05-16T10:34:53","date_gmt":"2024-05-16T07:34:53","guid":{"rendered":"https:\/\/feveran.com.tr\/?p=7405"},"modified":"2024-05-16T10:35:14","modified_gmt":"2024-05-16T07:35:14","slug":"pr-ajanslariyla-ilgili-mitler-nelerdir","status":"publish","type":"post","link":"https:\/\/feveran.com.tr\/en\/pr-ajanslariyla-ilgili-mitler-nelerdir\/","title":{"rendered":"PR AJANSLARIYLA \u0130LG\u0130L\u0130 M\u0130TLER NELERD\u0130R?"},"content":{"rendered":"<section class=\"vc_row liquid-row-shadowbox-6ada916a3406f\"><div class=\"ld-container container\"><div class=\"row ld-row ld-row-outer\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-md-offset-2 vc_col-md-8 liquid-column-6ada916a349db\"><div class=\"vc_column-inner\" ><div class=\"wpb_wrapper\"  >\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>Halkla ili\u015fkilerle ilgili olarak kurumlar\u0131n beklentileri ile halkla ili\u015fkiler stratejisi aras\u0131nda yanl\u0131\u015f hizalamalara yol a\u00e7abilecek bir\u00e7ok efsane bulunur. Bu yan\u0131lg\u0131lar\u0131 \u00e7\u00fcr\u00fct\u00fcp ger\u00e7e\u011fe \u0131\u015f\u0131k tutmak ise halkla ili\u015fkileri do\u011fru tan\u0131mlayabilmenin ilk ad\u0131m\u0131d\u0131r. <\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>G\u00fcn\u00fcm\u00fczde medya, sosyal medya veya kendi \u00fcretti\u011fi ileti\u015fimler yoluyla itibar\u0131 korumak, geli\u015ftirmek veya olu\u015fturmak i\u00e7in kullan\u0131lan halkla ili\u015fkiler, pek \u00e7ok yanl\u0131\u015f anlama ve mitle sar\u0131p sarmalanm\u0131\u015f durumda\u2026 Dilerseniz sekt\u00f6rde en s\u0131k rastlad\u0131\u011f\u0131m\u0131z be\u015f miti s\u0131ralayarak ger\u00e7ekleri kurgudan ay\u0131ral\u0131m.<\/p>\n<p><strong>HER T\u00dcRL\u00dc TANITIM \u0130Y\u0130 B\u0130R TANITIMDIR<\/strong><\/p>\n<p>Olumsuz haberler de dahil olmak \u00fczere bas\u0131nda ve medyada yer alan her t\u00fcrl\u00fc haberin iyi bir \u015fey oldu\u011fu inanc\u0131 \u00e7ok naiftir bir\u00e7ok \u015firket bu yan\u0131lg\u0131ya d\u00fc\u015fer. \u0130ngiliz bir i\u015f insan\u0131 olan Gerald Ratner&#8217;\u0131 olumsuz reklamlar\u0131n markay\u0131 nas\u0131l a\u015fa\u011f\u0131 \u00e7ekebilece\u011finin e\u015fsiz bir \u00f6rne\u011fi. B\u00fcy\u00fck bir m\u00fccevher zincirinin sahibi Ratners, dikkatsizce m\u00fccevherlerinin \u201csa\u00e7ma\u201d oldu\u011funu a\u00e7\u0131klamas\u0131n\u0131n ard\u0131ndan medya bu s\u00f6zlerin \u00fczerine atlad\u0131. Sonu\u00e7ta m\u00fc\u015fteriler ve hissedarlar markadan uzakla\u015ft\u0131 ve \u015firket b\u00fcy\u00fck bir yara ald\u0131. <strong>Bas\u0131n\u0131n iyi haberler kadar \u201ck\u00f6t\u00fc davran\u0131\u015f\u201d veya \u201cskandal\u201d haberlerini de sevdi\u011fini unutmay\u0131n; bu nedenle kamuya a\u00e7\u0131k bir \u015fey s\u00f6ylemeden \u00f6nce dikkatlice d\u00fc\u015f\u00fcn\u00fcn.<\/strong><\/p>\n<p><strong>HALKLA \u0130L\u0130\u015eK\u0130LER E\u015e\u0130TT\u0130R BASIN B\u00dcLTENLER\u0130<\/strong><\/p>\n<p>Bir hikayeyi medyaya iletmenin en yayg\u0131n yolu olan bas\u0131n b\u00fcltenleri \u00e7ok etkili olabilir ama do\u011fru kullan\u0131lmas\u0131 gerekir. G\u00fcn\u00fcm\u00fczde gazeteciler her g\u00fcn binlerce bas\u0131n b\u00fclteni al\u0131yor, dolay\u0131s\u0131yla bu kalabal\u0131\u011f\u0131n i\u00e7inde \u00f6ne \u00e7\u0131kmak strateji ve dikkatli d\u00fc\u015f\u00fcnme gerektiriyor. \u00c7o\u011fu bas\u0131n b\u00fclteni, genel kamuoyu veya bir medya kurulu\u015fu i\u00e7in neyin ger\u00e7ekten haber de\u011feri ta\u015f\u0131d\u0131\u011f\u0131n\u0131 dikkate almak yerine, yaln\u0131zca haberleri i\u00e7erir. Oysaki bas\u0131n b\u00fcltenleri gazeteciye haberin ne gibi sonu\u00e7lar do\u011furaca\u011f\u0131n\u0131 yani etkisini anlatmal\u0131d\u0131r. <strong>Bu nedenle bas\u0131n b\u00fcltenlerini her bir medya kurulu\u015funa hedefsiz bir \u015fekilde yay\u0131nlamak yerine, bir tan\u0131t\u0131m mektubunu e-postayla g\u00f6ndermek \u00e7ok daha etkili bir yoldur.<\/strong> Bu, haberinizin ard\u0131ndaki haber de\u011feri ta\u015f\u0131yan hikayenin ana hatlar\u0131n\u0131 \u00e7izece\u011fi ayn\u0131 zamanda da bu hikayenin medya kurulu\u015funun izleyicileri i\u00e7in neden \u00f6nemli olmas\u0131 gerekti\u011fini de anlat\u0131r.<\/p>\n<p><strong>ETK\u0130L\u0130 PR, SATI\u015e EK\u0130B\u0130N\u0130N YER\u0130N\u0130 ALIR<\/strong><\/p>\n<p>Her ne kadar bu yayg\u0131n bir inan\u0131\u015f olsa da alt\u0131n\u0131 tekrar \u00e7izelim; PR sat\u0131\u015f de\u011fildir! Dolayl\u0131 olarak m\u00fc\u015fterilerinizi b\u00fcy\u00fctmenize yard\u0131mc\u0131 olsa da do\u011frudan sat\u0131\u015f yaratmaz! Halkla ili\u015fkiler \u00e7al\u0131\u015fmalar\u0131n\u0131n \u00e7ok farkl\u0131 bir amac\u0131 bulunur; marka bilinirli\u011fi, g\u00fcvenilirlik ve iyi bir itibar yaratmak\u2026 B\u00f6ylece <strong>sat\u0131\u015f ekibiniz m\u00fc\u015fterilerinizin kap\u0131s\u0131n\u0131 \u00e7ald\u0131klar\u0131nda, potansiyel m\u00fc\u015fteriler ad\u0131n\u0131z\u0131 veya \u00fcr\u00fcn\u00fcn\u00fcze a\u015fina olacak ve markan\u0131za g\u00fcveneceklerdir.<\/strong> Bu, sat\u0131\u015f konu\u015fmas\u0131n\u0131 ba\u015flatmak i\u00e7in g\u00fczel ve s\u0131cak bir temel sa\u011flayacak ayn\u0131 zamanda sat\u0131\u015f ekibinizin sonu\u00e7lar\u0131n\u0131 iyile\u015ftirecektir.<\/p>\n<p><strong>PR, B\u0130R G\u00dcNDE ME\u015eHUR EDER<\/strong><\/p>\n<p>Pek \u00e7ok \u015firket, halkla ili\u015fkiler \u00e7al\u0131\u015fmalar\u0131 devreye girdi\u011finde \u015f\u00f6hret ve servetin h\u0131zla gelece\u011fine inan\u0131r. Elbette bu kimi zaman m\u00fcmk\u00fcn olabilir \u00f6te yandan genel anlamda g\u00fc\u00e7l\u00fc, sayg\u0131n bir marka olu\u015fturmak, fark\u0131ndal\u0131k yaratmak ve bas\u0131nla iyi ili\u015fkiler kurmak zaman al\u0131r.<\/p>\n<p>Halkla \u0130li\u015fkilerin \u201cdamlama\u201d konsepti sa\u011flam bir kavramd\u0131. Tek seferlik bir PR \u00e7al\u0131\u015fmas\u0131 tamamen etkisizdir \u00e7\u00fcnk\u00fc hikayeniz d\u00fcnyay\u0131 de\u011fi\u015ftirmiyorsa, k\u0131sa s\u00fcrede unutulacakt\u0131r. Oysaki <strong>PR, i\u015finizi pazarlamak i\u00e7in temel bir gerekliliktir ve \u015firketiniz piyasada var oldu\u011fu s\u00fcrece d\u00fczenli olarak devam etmelidir.<\/strong><\/p>\n<p><strong>HALKLA \u0130L\u0130\u015eK\u0130LER KOLAYDIR, BUNU BEN HALLEDER\u0130M<\/strong><\/p>\n<p>Bu, halkla ili\u015fkilerle ilgili bir ba\u015fka b\u00fcy\u00fck efsanedir. \u015eirketler, s\u0131kl\u0131kla PR&#8217;\u0131n kolay oldu\u011funu ve paradan tasarruf etmek i\u00e7in bunu kendilerinin yapabileceklerini d\u00fc\u015f\u00fcn\u00fcrler. Onlara g\u00f6re yapmalar\u0131 gereken tek \u015fey ayda bir bas\u0131n b\u00fclteni yay\u0131nlamakt\u0131r ard\u0131ndan gazeteciler r\u00f6portaj i\u00e7in kap\u0131lar\u0131n\u0131 a\u015f\u0131nd\u0131racakt\u0131r.<\/p>\n<p>Oysaki ger\u00e7ek bu d\u00fc\u015f\u00fcn\u00fclenden olduk\u00e7a karma\u015f\u0131kt\u0131r. Halkla ili\u015fkiler yaln\u0131zca bas\u0131n b\u00fcltenleri ve hatta sunumlarla ilgili de\u011fildir. <strong>Tutarl\u0131 bir marka yaratmak, iyi yazmak, etkili ileti\u015fim kurmak, stratejik hareket etmek, medyayla ili\u015fkiler kurmak, sekt\u00f6r\u00fcn\u00fcz ve tan\u0131t\u0131m\u0131n\u0131 yapt\u0131\u011f\u0131n\u0131z medya kurulu\u015flar\u0131 hakk\u0131nda kapsaml\u0131 bilgiye sahip olmakla ilgili olan halkla ili\u015fkiler sadece uzmanlar\u0131n elinden y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fc s\u00fcrece ba\u015far\u0131l sonu\u00e7lar verir.<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Halkla ili\u015fkilerle ilgili olarak kurumlar\u0131n beklentileri ile halkla ili\u015fkiler stratejisi aras\u0131nda yanl\u0131\u015f hizalamalara yol a\u00e7abilecek bir\u00e7ok efsane bulunur. Bu yan\u0131lg\u0131lar\u0131 \u00e7\u00fcr\u00fct\u00fcp ger\u00e7e\u011fe \u0131\u015f\u0131k tutmak ise halkla ili\u015fkileri do\u011fru tan\u0131mlayabilmenin ilk ad\u0131m\u0131d\u0131r. G\u00fcn\u00fcm\u00fczde medya, sosyal medya veya kendi \u00fcretti\u011fi ileti\u015fimler yoluyla itibar\u0131 korumak, geli\u015ftirmek veya olu\u015fturmak i\u00e7in kullan\u0131lan halkla ili\u015fkiler, pek \u00e7ok yanl\u0131\u015f anlama ve mitle [...]","protected":false},"author":1,"featured_media":7406,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-7405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-halkla-iliskiler"],"_links":{"self":[{"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/posts\/7405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/comments?post=7405"}],"version-history":[{"count":1,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/posts\/7405\/revisions"}],"predecessor-version":[{"id":7407,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/posts\/7405\/revisions\/7407"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/media\/7406"}],"wp:attachment":[{"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/media?parent=7405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/categories?post=7405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/tags?post=7405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}