{"id":7421,"date":"2024-07-12T14:49:37","date_gmt":"2024-07-12T11:49:37","guid":{"rendered":"https:\/\/feveran.com.tr\/?p=7421"},"modified":"2024-07-12T14:52:56","modified_gmt":"2024-07-12T11:52:56","slug":"iletisim-sektorunde-yapay-zeka-devrimi","status":"publish","type":"post","link":"https:\/\/feveran.com.tr\/en\/iletisim-sektorunde-yapay-zeka-devrimi\/","title":{"rendered":"\u0130LET\u0130\u015e\u0130M SEKT\u00d6R\u00dcNDE YAPAY ZEKA DEVR\u0130M\u0130"},"content":{"rendered":"<section class=\"vc_row liquid-row-shadowbox-6ada918688a1c\"><div class=\"ld-container container\"><div class=\"row ld-row ld-row-outer\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-md-offset-2 vc_col-md-8 liquid-column-6ada918688eab\"><div class=\"vc_column-inner\" ><div class=\"wpb_wrapper\"  >\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>Yapay zeka teknolojilerindeki son geli\u015fmeler b\u00fct\u00fcn sekt\u00f6rleri oldu\u011fu gibi halkla ili\u015fkiler sekt\u00f6r\u00fcn\u00fc de olduk\u00e7a heyecanland\u0131rd\u0131. Yapay zeka teknolojisini uygulayan \u015firketlerin say\u0131s\u0131 artarken; yapay zeka art\u0131k pazarlama kampanyalar\u0131, m\u00fc\u015fteri hizmetleri yan\u0131tlar\u0131, stratejik planlama ve i\u015f d\u00fcnyas\u0131ndaki di\u011fer bir\u00e7ok i\u015flev i\u00e7in kullan\u0131l\u0131yor. 30\u2019dan fazla \u00fclkede 50\u2019ye yak\u0131n temsilcisi bulunan ve \u00fclkemizdeki tek temsilcisinin Feveran \u0130leti\u015fim\u2019in oldu\u011fu International Public Relations Network (IPRN) taraf\u0131ndan d\u00fczenli olarak ger\u00e7ekle\u015ftirilen <\/strong><strong>PR Sekt\u00f6r Ara\u015ft\u0131rmas\u0131\u2019n\u0131n sonu\u00e7lar\u0131 da ileti\u015fim sekt\u00f6r\u00fcnde adeta bir yapay zeka devrimi ya\u015fand\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Buna g\u00f6re ileti\u015fim profesyonellerinin <\/strong><strong>y\u00fczde 83 gibi b\u00fcy\u00fck bir \u00e7o\u011funlu\u011fu yapay zekan\u0131n \u015fimdiden halkla ili\u015fkiler uygulamalar\u0131n\u0131n bir par\u00e7as\u0131 oldu\u011funa dikkat \u00e7ekiyor. <\/strong><\/p>\n<p>Sat\u0131\u015f ve pazarlamada 2,6 trilyon dolara kadar i\u015f de\u011feri yaratmas\u0131 beklenen yapay zekan\u0131n, halkla ili\u015fkiler d\u00fcnyas\u0131ndaki rol\u00fc giderek art\u0131yor. Medyan\u0131n izlenmesine ve kitle tepkisinin daha verimli bir \u015fekilde hesaplanmas\u0131na da yard\u0131mc\u0131 olan yapay zekan\u0131n \u00f6n\u00fcm\u00fczdeki d\u00f6nemlerde SEO optimizasyonu ve i\u00e7erik s\u0131ralamas\u0131n\u0131 iyile\u015ftirme potansiyeli noktas\u0131nda etkinli\u011fini artt\u0131rmas\u0131 bekleniyor. Hal b\u00f6yleyken Uluslararas\u0131 Halkla \u0130li\u015fkiler A\u011f\u0131 (IPRN) da halkla ili\u015fkiler end\u00fcstrisini etkileyen ba\u015fl\u0131ca ileti\u015fim e\u011filimlerini, sorunlar\u0131n\u0131, yapay zeka \u00e7\u00f6z\u00fcmlerini, i\u015f zorluklar\u0131n\u0131 ve f\u0131rsatlar\u0131n\u0131 ortaya koymak i\u00e7in 30 \u00fclkeden 50\u2019ye yak\u0131n temsilcisinin kat\u0131l\u0131m\u0131yla <strong>PR Sekt\u00f6r Ara\u015ft\u0131rmas\u0131 2024\u2019\u00fc<\/strong> yay\u0131nlad\u0131.<\/p>\n<p><strong>PR ajanslar\u0131n\u0131n y\u00fczde 83\u2019\u00fc yapay zeka kullan\u0131yor<\/strong><\/p>\n<p>\u00d6zellikle halkla ili\u015fkilerde yapay zeka (AI) kullan\u0131m\u0131n\u0131n artmas\u0131yla ilgili sorunlar\u0131 ortaya koymak i\u00e7in haz\u0131rlanan ve 22 Aral\u0131k- 10 Ocak tarihleri aras\u0131nda \u00e7evrimi\u00e7i olarak ger\u00e7ekle\u015ftirilen sekt\u00f6r ara\u015ft\u0131rmas\u0131, olduk\u00e7a \u00f6nemli sonu\u00e7lar ortaya koyuyor. Ara\u015ft\u0131rmaya g\u00f6re halkla ili\u015fkiler uzmanlar\u0131; 2024 y\u0131l\u0131nda i\u015f konusunda iyimser. Buna g\u00f6re kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 70&#8217;i ticari b\u00fcy\u00fcme ya\u015fanaca\u011f\u0131n\u0131, y\u00fczde 30&#8217;u da mevcut stat\u00fckonun s\u00fcrece\u011fini d\u00fc\u015f\u00fcn\u00fcyor. Ara\u015ft\u0131rmaya g\u00f6re kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 22&#8217;si stratejik ileti\u015fim ve halkla ili\u015fkiler dan\u0131\u015fmanl\u0131\u011f\u0131n\u0131 ana b\u00fcy\u00fcme f\u0131rsat\u0131 olarak de\u011ferlendiriyor. Bunu y\u00fczde 20 ile kriz ve de\u011fi\u015fim y\u00f6netimi, y\u00fczde16 ile sosyal medya ve dijital ileti\u015fim, y\u00fczde 10 ile medya ili\u015fkileri izliyor. Konu yapay zekaya geldi\u011finde ise kat\u0131l\u0131mc\u0131lar\u0131n bu sefer y\u00fczde 83 gibi b\u00fcy\u00fck \u00e7o\u011funlu\u011fu yapay zekan\u0131n halkla ili\u015fkiler uygulamalar\u0131n\u0131n bir par\u00e7as\u0131 oldu\u011funu belirtiyor, s\u0131kl\u0131kla kulland\u0131\u011f\u0131n\u0131 ve gelecekte de yapay zekan\u0131n varl\u0131\u011f\u0131n\u0131 koruyaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor. Bu fikre kat\u0131lmayan, yapay zekay\u0131 i\u015f \u00e7\u00f6z\u00fcmlerinde kullanmayan ve gelecekte de kullan\u0131lmayaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnenlerin oran\u0131 ise yaln\u0131zca y\u00fczde 17\u2019de kal\u0131yor. Kat\u0131l\u0131mc\u0131lar\u0131n, yapay zekay\u0131 \u00e7o\u011funlukla i\u00e7erik olu\u015fturma (y\u00fczde 31), sosyal medya y\u00f6netimi (y\u00fczde 21), medya izleme (y\u00fczde 19) ve veri analiti\u011fi (y\u00fczde 16) i\u00e7in kullanmas\u0131 dikkat \u00e7ekiyor.<\/p>\n<p><strong>Verimlili\u011fi art\u0131r\u0131yor, fikri m\u00fclkiyeti tehdit ediyor<\/strong><\/p>\n<p>IPRN PR Sekt\u00f6r Ara\u015ft\u0131rmas\u0131\u2019na g\u00f6re halkla ili\u015fkiler faaliyetleriyle ilgili olarak yapay zekan\u0131n temel faydalar\u0131 aras\u0131nda verimlilik art\u0131\u015f\u0131 (y\u00fczde 26), ara\u015ft\u0131rma deste\u011fi (y\u00fczde 23), personelin i\u015f y\u00fck\u00fcn\u00fcn azalt\u0131lmas\u0131 (y\u00fczde 20) ve yarat\u0131c\u0131l\u0131k (y\u00fczde 13) geliyor. \u00d6te yandan, halkla ili\u015fkiler sekt\u00f6r\u00fcnde yapay zekan\u0131n yaratt\u0131\u011f\u0131 en b\u00fcy\u00fck sorunlar ise fikri m\u00fclkiyet sorunlar\u0131 (y\u00fczde 26), sahte haberlerde art\u0131\u015f (y\u00fczde 24), sosyal medyaya ve i\u00e7eri\u011fine olan g\u00fcven eksikli\u011fi (y\u00fczde14) ve a\u015f\u0131r\u0131 y\u00fck (y\u00fczde 13) olarak s\u0131ralan\u0131yor.<\/p>\n<p>\u201c<strong>Do\u011fru biref, do\u011fru prompt ile bulu\u015fmal\u0131\u201d<\/strong><\/p>\n<p>Ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131 de\u011ferlendiren Feveran \u0130leti\u015fim Ajans Ba\u015fkan\u0131 ve Kurucusu Ali Kahraman, \u201cAra\u015ft\u0131rma sonu\u00e7lar\u0131ndan da anla\u015f\u0131laca\u011f\u0131 \u00fczere ileti\u015fimlerin y\u00f6netilmesine ve izlenmesine, olas\u0131 krizlerin belirlenmesine ve i\u00e7erik olu\u015fturulmas\u0131na yard\u0131mc\u0131 olabilen yapay zeka, art\u0131k halkla ili\u015fkilerin temel dayanaklar\u0131ndan birini olu\u015fturuyor. Yapay zeka stratejiden i\u00e7eri\u011fe, video \u00fcretiminden kaynak bilgi ara\u015ft\u0131rmalar\u0131na kadar bir\u00e7ok alanda \u00f6neri ve \u00e7\u00f6z\u00fcm setlerini zenginle\u015ftiriyor. Bu teknolojinin i\u015f k\u00fclt\u00fcr\u00fcm\u00fcze bu kadar h\u0131zl\u0131 uyum sa\u011flamas\u0131n\u0131n end\u00fcstrimizdeki &#8216;brief&#8217; yani &#8216;prompt&#8217; olgusunun \u00f6nemiyle alakal\u0131 oldu\u011fu kan\u0131s\u0131nday\u0131m. \u00c7\u00fcnk\u00fc yapay da olsa bir zekan\u0131n do\u011fru sorularla y\u00f6nlendirilmesi \u015fart. Biz de \u00e7al\u0131\u015fmalar\u0131m\u0131zda AI entegre, yeni nesil teknolojiler kullan\u0131yoruz. Yapay zeka kullan\u0131m\u0131ndaki kritik konunun ise a\u00e7\u0131k kaynaktan beslenerek olu\u015fturulan \u00f6neri veya bilgilerin do\u011fru denetim kurallar\u0131ndan ge\u00e7irilmesi ve yarat\u0131c\u0131 bak\u0131\u015f a\u00e7\u0131s\u0131yla farkl\u0131la\u015fmas\u0131n\u0131n sa\u011flanmas\u0131 oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum\u201d diyor.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"Yapay zeka teknolojilerindeki son geli\u015fmeler b\u00fct\u00fcn sekt\u00f6rleri oldu\u011fu gibi halkla ili\u015fkiler sekt\u00f6r\u00fcn\u00fc de olduk\u00e7a heyecanland\u0131rd\u0131. Yapay zeka teknolojisini uygulayan \u015firketlerin say\u0131s\u0131 artarken; yapay zeka art\u0131k pazarlama kampanyalar\u0131, m\u00fc\u015fteri hizmetleri yan\u0131tlar\u0131, stratejik planlama ve i\u015f d\u00fcnyas\u0131ndaki di\u011fer bir\u00e7ok i\u015flev i\u00e7in kullan\u0131l\u0131yor. 30\u2019dan fazla \u00fclkede 50\u2019ye yak\u0131n temsilcisi bulunan ve \u00fclkemizdeki tek temsilcisinin Feveran \u0130leti\u015fim\u2019in oldu\u011fu International [...]","protected":false},"author":1,"featured_media":7423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-7421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yapay-zeka"],"_links":{"self":[{"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/posts\/7421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/comments?post=7421"}],"version-history":[{"count":1,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/posts\/7421\/revisions"}],"predecessor-version":[{"id":7422,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/posts\/7421\/revisions\/7422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/media\/7423"}],"wp:attachment":[{"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/media?parent=7421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/categories?post=7421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/tags?post=7421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}