{"id":7472,"date":"2025-02-28T14:15:15","date_gmt":"2025-02-28T11:15:15","guid":{"rendered":"https:\/\/feveran.com.tr\/?p=7472"},"modified":"2025-03-03T13:34:18","modified_gmt":"2025-03-03T10:34:18","slug":"dijital-pr-araclari-nelerdir","status":"publish","type":"post","link":"https:\/\/feveran.com.tr\/en\/dijital-pr-araclari-nelerdir\/","title":{"rendered":"D\u0130J\u0130TAL PR ARA\u00c7LARI NELERD\u0130R?"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Dijital PR ara\u00e7lar\u0131n\u0131n say\u0131s\u0131 neredeyse sonsuz gibi g\u00f6r\u00fcn\u00fcyor. Peki PR ara\u00e7lar\u0131n\u0131za hangilerini dahil edece\u011finizi nas\u0131l bileceksiniz?<\/strong> <strong>G\u00fcn\u00fcm\u00fcz\u00fcn h\u0131zl\u0131 dijital PR ortam\u0131nda ba\u015far\u0131l\u0131 olmak i\u00e7in ihtiya\u00e7 duydu\u011funuz en iyi 20 arac\u0131 sizler i\u00e7in derledik.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Google Trends:<\/strong> Muhtemelen en \u00e7ok kulland\u0131\u011f\u0131m\u0131z ara\u00e7. Google Trends bize insanlar\u0131n \u00e7evrimi\u00e7i olarak ne arad\u0131\u011f\u0131n\u0131 s\u00f6yler, ancak bunu bir planlama arac\u0131 olarak da kullan\u0131r\u0131z. Genellikle bir anahtar kelime i\u00e7in yap\u0131lan aramalar\u0131n tarihsel olarak ne zaman artt\u0131\u011f\u0131na bakar\u0131z ve dijital PR eri\u015fimimizi buna g\u00f6re planlar\u0131z.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Feedly:<\/strong> \u200b\u200bDijital PR yapan bir ajansta \u00e7al\u0131\u015f\u0131yorsan\u0131z, muhtemelen be\u015f veya alt\u0131 m\u00fc\u015fteriniz olacak ve hepsi de farkl\u0131 sekt\u00f6rlerden ve hepsinde mini bir uzman olman\u0131z gerekecek. Feedly &#8216;feed&#8217;lerinizi kurdu\u011funuzda, her m\u00fc\u015fteriniz i\u00e7in haberler ve trendler g\u00f6sterilecek, b\u00f6ylece her g\u00fcn sekt\u00f6r haberlerini taramak zorunda kalmayacaks\u0131n\u0131z.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Datawrapper \/ Flourish \/ Infogram:<\/strong> H\u0131zl\u0131 bir PR sunumu veya daha b\u00fcy\u00fck bir veri odakl\u0131 kampanya \u00fczerinde \u00e7al\u0131\u015f\u0131yor olun, muhtemelen verilerinizi ilgi \u00e7ekici ve sindirilebilir bir \u015fekilde g\u00f6rselle\u015ftirmek isteyeceksiniz. Bu \u00fc\u00e7 ara\u00e7 bunu ger\u00e7ekten kolay bir \u015fekilde yapman\u0131z\u0131 sa\u011flar ve baz\u0131lar\u0131 bir a\u00e7\u0131l\u0131\u015f sayfas\u0131na yerle\u015ftirme se\u00e7ene\u011fi bile sunar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. JBH PR Y\u00fczde Hesaplay\u0131c\u0131s\u0131:<\/strong> Y\u00fczdelerinizi daha etkileyici bir \u015fekilde sunmak ister misiniz? Y\u00fczdenizi bulmak i\u00e7in kayd\u0131r\u0131c\u0131y\u0131 kullanman\u0131z veya yazmaya ba\u015flaman\u0131z yeterlidir ve hesap makinesi size bu y\u00fczdeyi ifade etmenin \u00e7e\u015fitli farkl\u0131 yollar\u0131n\u0131 g\u00f6sterecektir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Pexels \/ Unsplash \/ Pixabay:<\/strong> Dijital PR kampanyalar\u0131n\u0131zda olmamas\u0131 gereken g\u00f6rselleri kullan\u0131rken yakalanmay\u0131n. Geni\u015f bir kitleyle payla\u015fmadan \u00f6nce kulland\u0131\u011f\u0131n\u0131z veya dahil etti\u011finiz g\u00f6rsellerin telifsiz bir kaynaktan oldu\u011fundan emin olun.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6. Prowly \/ Vuelio:<\/strong> Kampanya kapsam\u0131n\u0131 g\u00fcvence alt\u0131na alma \u015fans\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in veritaban\u0131 ara\u00e7lar\u0131ndan gelen listeleri her zaman manuel ara\u015ft\u0131rma ile destekleyin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>7.\u00a0SimilarSites:<\/strong> Gazeteciler ve web siteleri i\u00e7in manuel ara\u015ft\u0131rmay\u0131 kolayla\u015ft\u0131r\u0131r. Kapsam\u0131n\u0131 g\u00fcvence alt\u0131na almak istedi\u011finiz bir siteyi arama kutusuna eklemeniz yeterlidir ve ara\u00e7, i\u00e7erik sunman\u0131z i\u00e7in otomatik olarak benzer siteleri bulur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>8.&nbsp;Google Data Studio \/ Looker Studio<\/strong>: M\u00fc\u015fterilerinizin trafi\u011fi, anahtar kelimeyi ve genel performans \u00f6l\u00e7\u00fcmlerini tek bak\u0131\u015fta g\u00f6rebilmeleri i\u00e7in panolar ayarlayabilirsiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>11. TikTok trendleri:<\/strong> TikTok&#8217;ta neyin iyi performans g\u00f6sterdi\u011fini ke\u015ffetmek i\u00e7in bu arac\u0131 kullan\u0131n. Gazetecilerin TikTok&#8217;u kaynak olarak kulland\u0131\u011f\u0131n\u0131 biliyoruz, bu nedenle trend olan \u015feyleri bilmek, trend odakl\u0131 ve tepkisel PR s\u00f6z konusu oldu\u011funda oyunda \u00f6ne ge\u00e7menize yard\u0131mc\u0131 olabilir.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>12. Talkwalker Uyar\u0131lar\u0131 \/ Google Uyar\u0131lar\u0131:<\/strong> Medya izleme ara\u00e7lar\u0131na bir servet harcayabilirsiniz ancak dijital PR ara\u00e7 tak\u0131m\u0131n\u0131za yeni ba\u015fl\u0131yorsan\u0131z, TalkWalker ve Google Uyar\u0131lar\u0131&#8217;na bir g\u00f6z at\u0131n. Her ikisi de tamamen \u00fccretsiz ve \u00f6zelle\u015ftirilebilir, yani kapsam\u0131n\u0131z\u0131 ve ba\u011flant\u0131lar\u0131n\u0131z\u0131 takip edebilirsiniz.<\/p>","protected":false},"excerpt":{"rendered":"<p>Dijital PR ara\u00e7lar\u0131n\u0131n say\u0131s\u0131 neredeyse sonsuz gibi g\u00f6r\u00fcn\u00fcyor. Peki PR ara\u00e7lar\u0131n\u0131za hangilerini dahil edece\u011finizi nas\u0131l bileceksiniz? G\u00fcn\u00fcm\u00fcz\u00fcn h\u0131zl\u0131 dijital PR ortam\u0131nda ba\u015far\u0131l\u0131 olmak i\u00e7in ihtiya\u00e7 duydu\u011funuz en iyi 20 arac\u0131 sizler i\u00e7in derledik. 1. Google Trends: Muhtemelen en \u00e7ok kulland\u0131\u011f\u0131m\u0131z ara\u00e7. Google Trends bize insanlar\u0131n \u00e7evrimi\u00e7i olarak ne arad\u0131\u011f\u0131n\u0131 s\u00f6yler, ancak bunu bir planlama arac\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-7472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sosyal-medya"],"_links":{"self":[{"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/posts\/7472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/comments?post=7472"}],"version-history":[{"count":2,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/posts\/7472\/revisions"}],"predecessor-version":[{"id":7491,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/posts\/7472\/revisions\/7491"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/media\/7480"}],"wp:attachment":[{"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/media?parent=7472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/categories?post=7472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/feveran.com.tr\/en\/wp-json\/wp\/v2\/tags?post=7472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}