We managed the entire process of planning and implementing the launch of Apple Beats' Studio Buds headphones in the Turkish market under Aztek Teknoloji.

The launch aimed to introduce Studio Buds to both influencers and the technology and retail press. We highlighted the product's superior features and introduced it to individuals with high "word-of-mouth" (WOM) impact, ensuring they had the opportunity for direct experience.

Following the event, which was strategically planned as the first post-pandemic launch, we contributed to the product receiving intense consumer interest across all sales points and selling out in a very short time.