Our journey with JBL began with the launch of their special gaming headset, the Quantum series, and quickly expanded to cover all of the brand's products. Through new product launches, influencer outreach, press relations, and international press conferences, we carried out significant work in brand and product communication. Additionally, we focused on increasing the visibility of Marshall, Urbanears, and Harman Kardon brands, executing communication efforts both for the brands and specific products. From press communications to influencer relations, we successfully implemented a wide range of initiatives.